It is impossible to imagine the modern world without proper promotion. How to competently position a large enterprise in social networks and on other platforms? Where to start? What to talk about, and what is better not to talk about? We discussed all this and not only with Gulnara Timurshina, a media coach and mentor of entrepreneurs. Gulnara held an intensive seminar for BETAR employees on how to promote any product, how to choose a strategy and still remain flexible in the rapidly changing business world. On behalf of our entire team, we thank Gulnara for her knowledge, fresh thoughts, and energy, which she generously shares with others. We wish you success and new joint projects!